Hey, I'm Shelby

I build design systems that stick, scale, and shine.

My favorite tools

Figma

Components, token management, and analytics.

JIRA

Collaboration and project management.

ChatGPT

UX writing, brainstorm and code reviews.

Zeroheight

Documentation and guidelines.

Vercel

Prototyping and coding.

Google Forms

Sentiment surveys and metrics.

Skills

Composability

Design composable components for flexible and predictable UI construction.

Composability

Design composable components for flexible and predictable UI construction.

Accessibility

Embed accessibility into the core system, ensuring components meet WCAG standards.

Coding

Leveraging AI, I create components and plug-ins to enhance collaboration.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

Coding

Leveraging AI, I create components and plug-ins to enhance collaboration.

User-testing

I conduct user interviews, and follow user data to find out what works and what does not.

User-testing

I conduct user interviews, and follow user data to find out what works and what does not.

Prototyping

I build prototypes through AI to quickly gather more feedback about products.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Prototyping

I build prototypes through AI to quickly gather more feedback about products.

Token management

Architect and govern design tokens for robust theming and cross-platform consistency.

Token management

Architect and govern design tokens for robust theming and cross-platform consistency.

Mentoring

I help folks land top tech design roles.
Ready for your success story?

I'm Shelby

Forget design debt. I forge order from chaos. With a decade balancing deep product empathy and rigorous systems thinking, I build design systems that accelerate teams and elevate user experience. My core mission: building a fairer digital world through inherently accessible and localized systems. I love the collaborative challenge of assembling powerful, intricate solutions (less Lego, more Zoids-level). Need a stellar designer to transform your design ecosystem? Let's talk.

Shelby, Senior product designer
Shelby, Senior product designer
Shelby, Senior product designer
My meticulous focus ensures consistency and quality, scaled across millions of users for:
Shelby, Senior product designer
Shelby, Senior product designer
Shelby, Senior product designer
Shelby, Senior product designer
Shelby, Senior product designer
How I operate

I unravel complex problems by finding patterns, diagnosing root causes, and collaborating to discover unexpected solutions. Bring me your tangled problems; let's unravel them and find unexpected solutions.

Receiving feedback

Let's make design better, together. I value open discussion and feedback over review bottlenecks. Ask me anything; your perspective is necessary for continuous improvement.

My struggles

Unfairness and unclear expectations. I believe realistic expectations and equitable processes are fundamental for teams to truly innovate and deliver exceptional results. Spelling is my worst enemy sometimes too.

If Jurassic Park was a real thing, I would still go….

My go-to drink is an iced matcha with ube cold foam.

I've done 250 escape rooms and review them on my podcast.

Top games: FF7, Kingdom Hearts, Astro Bot, and The Room.

The best medicine is long hikes with my rescue dogs.

I've done most extreme sports, but I hate airplanes and rollercoasters.